trend label - WerteAgentur offers custom-made concepts and designs to increase the value of your business. The value agency is a creative workshop dedicated to developing and creating individual, effective, powerful, influential and impacting designs for small and medium-sized companies.
Brand Design
Corporate Identity
Corporate Design
Service portfolio
Brand Design & Corporate Identity
Appearance
Logo
Iconography
Illustration
Design manual
Corporate Design
Advertisements
Books
Brochures
Posters, flyers, invitations, etc.
Packaging, PoS
Advertisements
Books
Brochures
Posters, flyers, invitations, etc.
Packaging, PoS
Spatial Communication
Exhibition design
Event design
Signage
Wayfinding
Exhibition design
Event design
Signage
Wayfinding
The Designer
After training as an advertising and marketing assistant, Lydia Lorenz founded her own advertising agency "trend label" in 1999. The creative hotbed stands for fresh and unconventional ideas - creating authentic solutions without imposing a certain style.
Lydia Lorenz works full-time as Art Director at Ericsson Antenna Technology Germany GmbH in Rosenheim and is responsible for the corporate visual appearance.
© Photo: Michael Röglinger
Vita Lydia Lorenz
1976 Born in Hatzfeld, Romania
1996 - 1998 Training as advertising and marketing assistant
1999 - present Founder, owner and art director of "trend label" - advertising agency
Since 2010 Focus on free painting, various exhibitions in Paris, Beijing, Miami, Lisbon, etc.
01/2016 - 09/2019 Art Director at KATHREIN SE, Rosenheim
Since 10/2019 Art Director at Ericsson Antenna Technology Germany GmbH, Rosenheim